Privacy Notice

Last updated: February 15, 2026

This Privacy Notice describes how Infofinancieramx Analítica, S.A. de C.V. (“Infofinancieramx” or “we”) processes personal data received through the website infofinancieramx.com, in accordance with Mexico’s Federal Law for the Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.

1. Data controller

Infofinancieramx Analítica, S.A. de C.V., with address at Av. Paseo de la Reforma 296, Floor 41, Col. Juárez, ZIP 06600, Mexico City. Contact: privacidad@infofinancieramx.com.

2. Data we collect

We collect the data that you voluntarily provide through the contact form: name, email and message. In addition, with your consent, we may collect anonymous technical data through cookies, as described in the Cookie Policy.

3. Primary purposes

We use your data to respond to your request, send you the submission confirmation, inform you of the next steps and keep a minimum operational record. These purposes are necessary for the existence of the relationship with you.

4. Secondary purposes

With your consent, we may also use your data to send informative communications, satisfaction surveys and aggregate service analysis. These purposes are not necessary and you may object at any time.

5. Legal basis

We process your data on the basis of your consent, the legal relationship created upon submitting the form and the legitimate interest in the operation of the service, in accordance with articles 8 and 9 of the LFPDPPP.

6. Transfers

We do not transfer your data to third parties for commercial purposes. We may share information with technology providers (hosting, messaging, measurement) under contractual confidentiality obligations, or when required by competent authority.

7. ARCO rights and revocation of consent

You may exercise your rights of Access, Rectification, Cancellation and Objection (ARCO) and revoke your consent by writing to privacidad@infofinancieramx.com with a copy of an identification document. We will respond within the time frames established by the LFPDPPP.

8. Retention period

We retain your data for as long as necessary to fulfil the described purposes and applicable legal obligations. Thereafter, we will delete it through blocking and secure suppression procedures.

9. Cookies and similar technologies

The site uses cookies in accordance with Google Consent Mode v2. See the Cookie Policy for the categories, purposes and how to change your preferences.

10. Changes to the Notice

We may update this Privacy Notice to reflect regulatory or operational changes. The current version will be published on this page with the date of the last update.

11. Authority

If you consider that your rights have been violated, you may contact Mexico’s National Institute of Transparency, Access to Information and Personal Data Protection (INAI) to file a complaint.